In challenging times, consumers are turning to perfumes to add a touch of joy to their lives.  Brands can further enhance the mood-boosting benefits of perfume with colorful packages that evoke happy emotions. 

 Color is the key to perfume bottle design

Color becomes the focus of perfume bottle design to bring more pleasure to life and lift the mood.  

Concern reason: colour is becoming the focus that promotes perfume mood energy.  Us brand Boy Smells uses neutral powder and wax, While Jo Malone London’s Marmalade collection uses bold blue fonts, while Bvlgari’s Allegra collection uses arty rainbow hues.  

Pantone 2021 is a vibrant yellow designed to “heal and strengthen people with energy, clarity and hope for the future.”  

British perfume brand Miller Harris has added this positive tone to its new Reverie de Bergamote collection, highlighting the fragrance’s pleasant fruity notes with a pure lemon yellow hue.  

 London-based luxury perfume brand Vyrao also uses color to liven up its refillable perfume bottles.  ”We spend a lot of time looking at color,” founder Yasmin Sewell told WGSN. “We want people to feel alive and new through color.  The days of black and white luxury perfumes are over, because black and white doesn’t convey a full sense of pleasure.”  

 As environmental issues drive product packaging into refillable mode, the brand is creating charming colorful refillable perfume bottles that enhance the emotional power and pleasure of the product.  

Action strategy:  

As described in the WGSN 2023 Future Drivers report, emotional diversity will see consumers in a multitude of emotional states, followed by product opportunities that can help.  

Color is an easy way to jazz up a perfume.  

As environmental issues drive product packaging into refillable mode, the brand is creating charming colorful refillable perfume bottles that enhance the emotional power and pleasure of the product.

@fentybeauty

Vyrao

@bulgari

@millerharris

Armani beauty

@jomalonelondon

@guccibeauty