The ancient people who loved lipstick the most were the ancient Egyptians.
Cleopatra VII was a big fan of lipstick, mixing crushed beetles, ants and a type of ant egg to create a special tan that became a hit with other Egyptian noblewomen. Led by the first fashion icon in history, Egyptians became obsessed with makeup. Regardless of festivals, men and women, they would make up if they didn't agree with each other. A large number of unearthed murals and cultural relics show that ancient Egyptians loved makeup very much.
Unfortunately, with the decline of ancient Egypt, the status of lipstick became lower and lower.
At this time, there appeared a landmark figure in the history of lipstick development - Elizabeth I. Her lipstick was made of cochineal, gum Arabic, egg white, beeswax and fig pulp, showing a unique "great red lips of England", which created the fashion trend at that time. She also invented solid lip gloss based on plaster, which became the ancestor of modern lipstick.
Around 1911, there were lipstick made of metal tubes in Europe. Women can pop up the paste by gently sliding the small lever on the tube with their fingernails. Lipstick is a revolution in history.
In 1912, during the demonstration of women's suffrage in New York City, famous feminists put on lipstick and regarded lipstick as a symbol of women's liberation.
In the late 1930s, the lipstick industry began to take shape, and the smoke of World War II pushed the lipstick industry to its peak. Lipstick manufacturers and sellers have devised an anti heaven marketing strategy - linking lipstick with war. In the face of national crisis, lipstick symbolizes dynamic and healing women. Beautiful women wearing lipstick can bring great encouragement to soldiers fighting on the front line, so lipstick has been reshaped into a patriotic symbol to boost morale.
At the same time, the economic theory of "lipstick effect" was put forward for the first time during the great depression in the 1930s. It refers to that whenever the economy is depressed, people's consumption will turn to buying cheap goods. Although lipstick is not a necessity of life, it has both cheap and cosmetic functions, which can bring psychological comfort to consumers. Under the economic crisis, consumers' shopping psychology and consumption behavior have changed, and ordinary consumers have become bargaining experts. The economic crisis has also made cheap cosmetics and cultural products such as lipstick sell well.
Tangee, one of the largest lipstick manufacturers at that time, launched an advertisement called "war, women and lipstick", encouraging women to wear bright lipstick, show courage and charm, and arouse the morale of the whole country.
Post time: May-12-2022