We spend a lot of time talking about smell, but perfume bottles are just as important to us as smell. As time has changed, the focus of perfume bottles has changed, so it's impossible to generalize about what shape suits what smell. But based on history and new fragrances in recent years, we can see that time has marked the fragrance market.
At the beginning of the 20th century, perfume changed from a personal use to a commercial product. In pursuit of better storage, and later, more eye-catching purposes, perfume bottles have undergone a huge revolution. From the original metal, ceramic and other materials evolved into opaque colored glass, to transparent glass. Chanel No. 5, Guerlain Arabian Nights and other works have a golden liquid. These liquids pass through the crystal glass to present the ornate and "rich" smell.
"Classic Perfume Bottles: The 1980s" describes how 'Bottles of Perfume in The 1980s found a delicate balance between curve and elegance. Curves can be found on many perfume bottles of the time. Like the famous Poision. Perhaps it's because shopping malls are the only way people spend their money, so whether it's TV ads or giant posters, the more gorgeous they are, the more conspicuous they are. By the 1990s, the curve had become saturated. To catch the eye of consumers, more and more irregular shapes appear. Mugler Angel in the shape of a star, Jean Paul Gaultie in the shape of a human. At that time, there were many perfumes with strange shapes, but only these two perfumes can be remembered today.
Also in the 1990s, CK One burst onto the scene with a simple, unglamorous bottle and a colorless liquid that didn't feel fancy. This simplicity accentuates the freshness of the smell. It just so happens that the American market is very, very fond of fresh smells. A simple package just reflects its cleanliness. CK One is a global success. At the same time, Estee Lauder's Pleasure has also been favored by the public with its minimalist style. But by the end of the '90s, each scent had its own shape.
In the new century, we may have seen the previous successful experience, or the deepening of the concept of environmental protection and minimalism. Perfume bottles are increasingly simple in design. The 1999 Dior self had a sleek look, while the 1991 Dior Lady could hear the sound of money being thrown at the glass factory. Compared with the bottle body of "24 Farb Street" released by Hermes in 1995, the orange star light in 2004 made much less effort in the glass mold.
The new century is also the era of the Internet. People started talking about perfumes on the Internet. The Internet is becoming more important in evaluating smells, and the more positive reviews, the more sales. Perfume bottles don't seem so important anymore. Luxury brands, which once relied on TV ads and posters, are also shifting their focus away from identical bottles. Many brands in 2004 or so released xx high set, XX collection perfume series. The scents in these collections are not related at all, not edP and EDT, but they use the same bottle body and are also labeled more expensive. Even Tom Ford, which launched in 2005, has a whole line of perfumes that look basically the same. Guerlain has abandoned many classic shapes in the past few years, and poured the scent into bee bottles.
It is said that fashion is a cycle, but in fact the capital market is also a cycle. The emergence of popular styles will change the trend. In the next few years, everything that's ever hit will be copied. In the case of perfumes, both the smell and the shape design are the points to be imitated.
Post time: Apr-08-2022