01 Perfumes that change with The Times
At the beginning of the 20th century, people gradually began to awaken their self-consciousness, and freedom and rationality became the labels of The Times. At the same time, the Art Nouveau movement reached its peak, and perfume bottle design blossomed, with animals, flowers and geometry all being the inspiration for perfume designers. One of the most famous is THE Floramye perfume bottle designed by L. Butler in 1905. The purple phalaenopsis orchid is the design concept, decorated with crystal stoppers, which is very exquisite and becomes the fashion of The Times.
In the 1920s, The United States became the biggest beneficiary of world War I, which hindered the process of industrialization in Europe. Perfume manufacturing center also gradually moved to the United States. At the same time, the social status of women has been greatly improved, the rise of female consciousness makes the discourse power of perfume continue to rise, perfume industry further development.
In the 1950s, the successful combination of fashion and perfume made Chanel famous for a while, and various old fashion brands such as Lavin, Guerlain and other fashion brands began to enter the perfume industry, perfume and fashion closely combined together for the first time.
In the 1970s, the feminist movement was gradually rising, and women began to pursue distinctive individual differences. The opium perfume of Yves Saint Laurent became a classic of The Times because of its distinctive and exotic atmosphere.
The 90s saw the rise of unisex perfumes, which became fashionable for both men and women. Both men and women began to choose their own unique perfume as their own personality label. The most famous design is CK One perfume, which was born in 1994. CK One appeals to individual values with an open attitude. Men have their own perfume, while women can freely choose their own preferences. So far, the perfume pattern that a hundred flowers bloom has been formed.
Today, perfume has been branded with different labels and become a secret that everyone can't tell.
02 Airbag perfume revolution in perfume use
With the development of modern perfume industry, perfume packaging materials have been updated, and perfume bottles of different styles have emerged.
In the first decade of the 20th century, perfume bottles were made of crystal, with gold and brass as upholstery and corks as stoppers to prevent spills. With the invention of sprays, sprays called perfumizers became available. Bring about a revolution in perfume use.
Turn over once perfume use way, spray type perfume needs to press the ball sac of link bottle body gently only, perfume liquid can atomize evenly fine ground sprays out. Can promote use feeling greatly not only, still can increase the sealing sex of perfume, increase the deposit time of perfume.
Because of its high cost, aerosol perfume was invented and immediately became the darling of the upper class. Everyone was proud to own aerosol perfume, and aerosol perfume became the representative invention of bottle body in the early 20th century. Even now, collecting a vintage spray perfume is still a must-have for fashion girls.
03"Epoch-making classic" Chanel No. 5
After the 20th century, many outstanding perfume brands and perfumers emerged one after another, but the truly epoch-making fragrance is Chanel No. 5.
After the First World War, with the rise of women's individual consciousness, women began to appeal for freedom and independent spirit without attachment. Chanel no. 5 conform to this trend, changes the bottle of perfume bottles old elegant design, with concise line, founder of the body, remove the adornment of heavy and complicated, the formula on the imitation of natural fragrance, no longer but by formula of innovation, emphasis on individual women, all design in order to promote the concept of independent women.
Chanel No. 5 was an instant hit with women. It was the first perfume named after a number, the first related fashion perfume from a fashion designer, and the first perfume that did not attempt to recreate a natural scent. In 1959, he was selected as outstanding contemporary art and is now on display at the Museum of Modern Art in New York.
Post time: May-09-2022